I started Egg Audio in 2018 after quitting a publishing job, shifting perspective from the world of specialist magazines to the world of specialist marketing. As it turns out, writing skills are fundamental for marketing and consulting, where the real, underlying objective is clear communication – whether it's with customers, clients or anyone else.
I love music software, and I love our corner of the industry. My objective is to be able to work with music software companies at every level, from household names to small startups that are finding their feet. I focus on an industry that's specific and narrow, but the knowledge and services are broad and general.
When it comes to launching a plugin, some things make an impact and some don't. Whether you just want an effective press release or an entire marketing campaign with videos, influencers, landing pages and customer journeys, you're in good hands.
Launching virtual instruments and effects is about getting the right message out to the right people, in the right places. It's about creating or sourcing the most effective materials to showcase your software at its best.
For startups and small companies, a percentage commission model is available.
We’ve worked for some of the biggest magazines and websites in the industry, and now we use that experience to run blogs for some of the biggest audio software developers.
Drawing from a background in the magazine business, a network of specialised writers are focused on driving traffic and pairing with artists, but the prime objective is still simple: create excellent content.
From trailers to tutorials, and many more in between, video is probably the ideal medium for music software to get exposure. We create product trailers that fit perfectly into an overall marketing strategy, not just ones that stand alone at launch time.
Our tutorials and other video content are the best way to showcase the sounds and features of any plugin to potential buyers, and are invaluable to keep existing users engaged.
With a background in the biggest ‘newsrooms’ in the music software world, we know exactly what makes an effective press release. We know how to get into the right inboxes and how to get the attention of busy people when we’re there.
Too much information? Too little information? Which sites look where for their news sources? Who cares about synths, who just covers hardware? We have the answers.
What are the best places to advertise to music producers? How much should you expect to pay? Which audiences work and which don’t? And most importantly, how can you monitor the direct impact of a campaign to determine if it’s actually making money back?
Our experience across social media, video advertising, Google Ads, magazines and specialist websites can help you to avoid throwing your budget into a black hole. We can help to tailor existing ad campaigns or handle the entire process from end to end.
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