Blog Copywriting

What good is an AI-powered de-eser? How has loudness changed through the decades? And how can you take your first steps into mastering? These are some of the questions we've answered while writing for the blog of the Austrian AI-powered plugin developer. One of the goals of the blog is to demonstrate the use cases of Sonible's forward-thinking technology, and to put them in context. It's not obvious to everybody how an AI-assisted limiter can help people to improve the quality of their music production, and it's one job of the blog to make that clear. This is very much an advanced production blog, answering questions that are beyond the basics.

Egg Audio has provided almost all the content for the Loopcloud Blog sice it was first established in 2019. The website focuses on great artist interviews, tutorial how-to content, and lifestyle-focused pieces about being a music producer. With types of content from releasing tracks and getting your music heard, to mixing and mastering tips, the Loopcloud Blog is a great resource for the in-house newsletter and an entry-point for potential subscribers. One key point of our work is to raise awareness of Loopcloud's capabilities, as well as its wider ecosystem like the Loopcloud Sounds plugin and the online browser. The blog is distributed via the Loopcloud and Loopmasters newsletters, and another entry point is through search.

Everyone knows Waves, but not everyone can keep perfect track of every Waves plugin in the catalogue – or even every Waves plugin they own! This blog exists for a number of reasons: it provides educational resources communicated using Waves plugins, it showcases new plugins when they are recently released, and it provides valuable newsletter content for Waves. One thing that's unique about Waves as a client is their potential for writing multiple lists about their own plugins. Best Waves Reverbs is a search query with genuine traffic, and Waves themselves should be getting it for this and similar searches – with our articles, they're doing so.

A project with very direct consequences to eCommerce, Plugin Boutique's blog is still in its infancy, and we're delivering articles to build domain authority before scaling up our output. The first months and years have seen an increase in traffic, and very good revenue generation. We provide articles intended for promotion to people via the company's newsletter and social media platforms, and sometimes targetted towards search engine results. Currently, there's no one central 'Blog Index' page to direct you to, but here's one they've constructed for use until a proper redesign happens.

What better for the reputation of an online education platform than to answer queries on search engines for those starting out in music production? With an objective of generating traffic through search, FaderPros's blog aims to help people discover FaderPro's music production video courses – and their Producer's Club subscription – through useful blog articles. We aren't the only ones writing blog articles for FaderPro, but we also write the company's course descriptions and course launch email copy, too.

We've worked with Orchestral Tools on some research and strategy projects in the past, and we also spent a stint managing their online blog. With the aims of giving backstories to the company's product range and providing educational content, we helped to give another voice to this innovative brand between 2021 and 2022.

A series of interviews on Beatport's blog, Beatportal, is one of our latest contributions. We love creating unique and impactful interview pieces, with our creative attitude to making a conversation jumps off the virtual page. Recent Beatportal interviews include Carl Craig, Joris Biesmans, Roni Size and others.